The success of any media platform is the ability to generate sustainable revenue and remain relevant to its market. Trade secrets are what makes media platforms to claim levels above the rest and remaining darlings from clients and media agency buyers alike.
Sustainability of the station will rely on its ability to generate its own revenue through advertising and other non-traditional methods e.g. push advertising on the digital platforms, paying and buying services through the closed digital platforms e.g. data, airtime, electricity and banking.
