7441 FM audiences are not homogenous. They are varied, sophisticated, musical, religious, news and current affairs hungry sports savvy, and upwardly mobile. They spend an average of 30 minutes, one to two hours commuting between work and home or between 2 and 5 hours in long-distance travel between key locations. Their language of birth is highly critical to capture their attention. They tune in at home, cars, retail establishments, work, or via their mobile phones. One of the key attributes about community audiences is loyalty to the medium of engagement due to affordability and accessibility.
7441 FM harnesses and cultivates on-air talent from established and developing on-air personalities. Training and development of on-air talent and management will be critical in developing relevant skills and ability to enhance and nurture some of the unearthed natural talent. The management and operational staff serve as the backbone of the station person
